Sam seems to be onto something over at Dwell & Cultivate:
... we did something different this year: we didn't advertise -- at least not in the traditional sense of the term. In previous years we have have bought ads in the local paper and on the most popular local radio station. We have sent out direct mail postcards to those in close neighborhoods and, while they weren't as "catchy" as Slumdog Savior, they were designed to be "inviting." While we have rotated different ones of these strategies, we have annually placed a very large banner on our campus with Easter service times. Didn't do that one this year either.
INSTEAD, we went to all our Small Groups and asked them to develop prayer lists of people we care about who don't go to church. We began to pray for God to give us opportunities to comfortably invite them to an Easter service with us. We then printed out simple invitation cards with the service theme, times, location and a map of how to find us ... The result? Our Easter weekend attendance was up over 170 people from last year.
Many of the comments about my "Church-Ditchers" post centered on my supposed disdain for "modern" marketing techniques. Actually, the post wasn't about whether something was modern, but whether it took cheap shots at the church as a means of reaching the unchurched.
But still, sometimes it's good to be reminded that there's something beautiful about simple evangelism, carried out by ordinary Christians and covered in lots of prayer. Almost sounds biblical. Thanks Sam.